Almost anything can be advertised by a poster campaign. Posters are often used to advertise events. Political campaigns will use posters to keep themselves in the public eye. Authorities use posters to provide important information and attractions will use long term poster campaigns to bring in visitors. Posters campaigns are an extremely important form of advertising from large industries such as the film industry to independent clubs and theatres.
Poster campaigns are a cost effective way increasing awareness of you event or brand. Once you have your posters designed and printed you need to get your posters distributed to where you need them. A poster campaign will get you where you want them. Where a television advert will only be shown for a moment, a good poster campaign will saturate your target area meaning everyone will see your posters and know about your event or product. All of our clients will make a poster campaign a key part of their advertising.
What Makes a Good Poster
When designing posters it is always important to remember the main reasons for the poster is to be noticed, to let the reader absorb the information as quickly and easily as possible, and to show your brand as you want it to be seen by the public. There may be times where the design may be purposefully cryptic, and being highly stylised is important. Other times a very simple design with just the information in large letters may be chosen to give a big impact. Usually however it is about getting a good balance of style and impact.
Keeping the key points highly visible is important. With an event, the title, date and where it is are important bits of information that should be instantly visible to the viewer. Keeping the amount of information to an essential minimum helps to reduce clutter. If using more than 5 or six words often it helps to use both capital and lower case lettering. Capital lettering is best used for emphasis or to attract attention. Lettering should be spaced so it is easy to read.
Posters are often seen from a distance so the colours are important as they should draw you in. Always keep this in mind and check what your poster looks like from a distance. Also see what it looks like behind glass, as posters will often be placed in windows. For example black or dark posters can turn mirror like behind glass making them harder to spot. Primary colours can be seen easily. Light colours are usually not very good for text as they are harder to see. Writing should always have enough contrast to make it stand out. This can sometimes be helped by out lining the lettering.
Originality and good design make people want to look at a poster. Once the viewer is drawn to a poster then the longer they look at it the more they will absorb. This comes more down to style.
Let us help you with your events marketing this spring and summer. We specialize in Poster Campaigns for any kind of event. We can look after your poster promotions for a one off show or you can centralise all your distribution needs with us for multiple events and touring shows. Drop us a line to see how we can help you!
"The team from High Viz Publicity provide a reliable and very professional service that has managed to increase the profile of our events significantly."
Event Developments Ltd
"We have used High-Viz Publicity to distribute our posters, flyers and brochures around Luton and further afield, and we're very pleased with their coverage, flexibility and good value. We have found them reliable, effective and very quick!"
"High Viz have worked on a large number of Derby LIVE distribution campaigns and offer a prompt and reliable service and we have received some great feedback. I've definitely noticed a large increase in posters in the windows of our local shops."